Comfortable reading performance data, adjusting strategy mid-campaign, and presenting results with clarity, not just gut instinct.

Built a community of 10,000+ members from zero through organic content and targeted acquisition. Growth is a craft, not a tactic.

From Figma mockups to social campaigns, able to go from brief to live asset with an eye for what makes content feel authentic rather than branded.

Secured $5k in sponsorship and 15+ paying clients through direct outreach. Comfortable with rejection, focused on conversion.

Worked across design, marketing, finance, and operations, always in a team context, from student union liaisoning to client delivery.

IBM-certified in GenAI marketing. Actively using AI tools in campaigns, content strategy, and optimisation workflows as standard.